Pepsi brings "Tet" to home - Actions speak more than a thousand words

It is just over a month until “Tet holiday” - the time when brands "compete" to release well-invested advertising videos, exciting campaigns...Instead, in Tet 2021 this year, a brand has chosen for itself a brief but meaningful message, "say with action": "Bring Tet holiday" from Pepsi.

The talking number

Not sales, 1,152 round-trip tickets, 1,848 round-trip car tickets and a host of other meaningful supporting gifts are Pepsi's biggest goals for the New Year 2021 season. Through the campaign titled "Bring Tet Home", the brand represents young people, aiming to share and care for students, young workers, workers in difficult circumstances, with excellent achievements in learning, production, saving people, actively participating in Union and Association activities ...,especially those in areas that suffered heavy losses in the recent floods and storms.

Continue reading